Any chance you'd be willing to lower the premium price? I can't speak for others (though I have seen a recurring theme among the few that have posted on this), but the current price is not of value to me. However, $1-$2 would be (with the current features). I certainly don't want to suggest you sell yourself short, but I often look at online SaaS and think, "10 years ago if this were software in a store, would I pay a year's worth of this SaaS cost on it?" In this case, that cost would be $117. Most software (even really good stuff), gets relegated to the $10 bin at Office Depot.
I don't know what your margins are and I, again, don't want any of this to come off insulting. I, too, am a business owner and know the importance of valuing one's own time. I just wonder if a lower pricepoint would offer an increased premium userbase that will offset the lowered cost. Personally, I would wait for a month or two to see how this pricepoint ($7) does, but after that, maybe this could go up for review?
Perhaps a Model from another Business
On a related note, an entrepreneur coach I follow, Mike Michalowich (
http://www.mikemichalowicz.com/), was launching a new over-the-phone mass coaching program a few years back. The idea was, the conference call was more like an investor's call where you'd have anyone who wanted to participate take part in the call, and afterward, you can download the calls whenever you want. Of course, a system was implemented to handle the logistics and all that, but the point is that he launched the service not sure of what the price point should be. So, he sent out an email to all of us with an offer.
He presented three prices: $0.99, $9.99, $29.99. He let us choose what we wanted to subscribe at, saying we can pay what we think it's worth. I chose $9.99 per month. I'm not sure what the cost ended up settling at (he grandfathered us all in at our old prices as a thank you), but to this day I pay for it (and only use it a fraction of the time). Maybe there's some sort of lesson for Deckbox in this example?